Toyota Prius


Toyota Prius was conceived in the firm's Japanese research and development laboratories when GM, Ford and other American car makers were complacently profiteering from the Americans' addiction to gas guzzling SUVs and trucks during the 1980s and 1990s.

Toyota Prius' 2001 arrival on the American shores was quiet enough, and stayed that way for the next few years.

But when the Americans' appetite for gas guzzlers dried up with the bursting of their housing bubble and rocketing gas prices in the mid to late 2000s, the sales of Prius rocketed along with those gas prices. As unsold gas-guzzling American cars collected dust in car lots, Toyota dealers were adding $5,000 to the manufacturer's suggested retail prices (MSRP) and taking deposits on Prius for delivery in 6 months.

The Prius became synonymous with fuel efficiency and environmental friendliness, and that image persists to this day. But Toyota cannot rest on its laurels either. To remain ahead of the tightening race to push the envelope in automobile fuel-efficiency and clean technology, it needs to adopt a better tire pressure maintenance system.

Please click here to contact the top executives at Toyota and urge them toward this adoption for not only Prius but also its Avensis, Corolla, Camry, Yaris, Prius, RAV4 and HiAce cars.


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